Get Out The Native Vote
Rebranding Project
Get Out The Native Vote (GOTNV) represents a non-partisan effort aimed at empowering Alaska Natives, shareholders, and tribal members to actively participate in the voting process. Understanding the critical importance of culturally resonant and clear communication, Doyon, Limited, in collaboration with the Tanana Chiefs Conference, choose to rebrand the Interior section of GOTNV. This initiative was a strategic move to differentiate this segment from the broader organization while ensuring the message, values, and call to action resonated deeply within the Interior communities we serve.
The rebranding project aimed at refining the visual and communicative elements to better reflect the unique identity of the Interior’s GOTNV efforts. It was a comprehensive redesign encompassing a new color palette, typography, logo, and iconography, each chosen with the intention of fostering a stronger connection and engagement with our audience. This endeavor was rooted in a profound respect for the cultural heritage and the contemporary aspirations of Alaska Natives, shareholders, and tribal members in the Interior, ensuring their voice is heard loud and clear in the corridors of power.
The rebranding project aimed at refining the visual and communicative elements to better reflect the unique identity of the Interior’s GOTNV efforts. It was a comprehensive redesign encompassing a new color palette, typography, logo, and iconography, each chosen with the intention of fostering a stronger connection and engagement with our audience. This endeavor was rooted in a profound respect for the cultural heritage and the contemporary aspirations of Alaska Natives, shareholders, and tribal members in the Interior, ensuring their voice is heard loud and clear in the corridors of power.
